Kellogg`s

Overview

Kellogg's, is an American multinational food-manufacturing company, produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods.

Kellogg has set an ambitious business goal of doubling its emerging market sales, including tripling its business in the Middle East and North Africa. The company took one of its first steps towards this goal in 2015 by purchasing two Egyptian food companies, Bisco Misr and Mass Food Group.

Kellogg’s Sustainability team engaged various functions across the company (Middle East leadership, Egypt local operations, Procurement, Government Relations) throughout the process of determining how to strengthen local sourcing in Egypt, from defining initial commercial and social objectives and prioritizing focus areas, to designing the models, articulating commercial value drivers, quantifying the return on investment to the company, and determining what to take forward.

 


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NO Comment 24th May 2018

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