The Power of Content Marketing and Thought Leadership
50 Shooting Club, Dokki, Giza
It's never been easier to get your message online using social media outlets including Facebook, LinkedIn, Twitter among others. All are right there for you. However, there's a problem which is that everyone else has the same opportunity, so everybody is sharing information to promote his / her profit or nonprofit organization almost equally. However, it's never been harder to get anyone of your audience to care, listen and read with his / her brain and heart together. You've tried it all. built your website; built your Facebook Page and nobody seems to care. All the cool tactics, tricks, and technology is great but still there is something missing. Thoughtful ideas, impact, sustainable change, what works and what doesn't are still missing to inspire cooperation and trust
As a business development manager, partnership specialist and / or an owner of profit or nonprofit organization you must truly understand how your services and products have affected your clients, customers and beneficiaries. For instance, have your solutions and services responded to your customers pains, challenges and desires? Have it changed your customers lives? There is no sure path to success online. No silver bullet (Like many ‘gurus’ teach you). It is always about telling your story in a more strategic, impactful and persuasive manner.
Our training event will bridge the gap between the technical knowledge and creative writing when it comes to story-telling and digital marketing. We will together lean how to inspire, share knowledge to contribute to the sustainable development of the Arab region.
Differentiate between leader and thought-leader
- Craft a world-class story in a more business strategic manner yet persuasive
- Learn the standard content of success stories
- Free of charge event
- Live Seminar at 10:00 AM
- Webinar at 4:00 PM
- Content, Material and Presentation are in English
Session 1: What makes a good story to tell? The linkages of art and science when it comes to digital storytelling.
- Story-Telling role in advancing your mission and positioning your business or non-profit more steadily
- What are the elements of compelling and motivating stories
Who Should Attend
The event should mention the level & type of attendees that the event targets:
- Business Developers, Proposal Writers, Marketers and Partnership Officers and Managers
- Profit consulting businesses and solutions providers
- Non-profit organizations