If you want to approach corporations in order to enter into a meaningful impact-driven partnership, it is crucial to bring an excellent understanding of the unique thematic focus point of the corporation in question in order to propose tailored project proposals. Over the course of the past weeks the team from Beit Al Karma carried out interviews and extensive research into corporations’ CSR strategies. This research revealed that most corporations support projects that are exclusively related to the corporates' business lines and products. Only a few follow a broad approach and work on topics not related to their expertise.

For instance, Johnson & Johnson encourages projects that reach out to children in general and girls in particular. Projects ought to provide marginalized children with access to the healthcare they need that otherwise would not receive. Lowering infant mortality and HIV rates, helping women who suffer from obstetric fistulas, and ensuring safe childbirth are emphasized by J&J. Nestlé, on the other hand, adopts a broader approach and implements projects on topics not necessarily related to its business line, but that directly respond to the needs of the targeted community.

Tell us what you think below. Should corporates focus on their business line exclusively or disperse their CSR spending primarily on urgent community needs?

Stay tuned to read more about the impact of CSR spending on the corporation’s profit, i.e. bottom line, in the next issue.

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Disclaimer Statement: The opinion(s) expressed herein are those of Beit Al Karma Consulting and do not necessarily reflect the views of any of the listed organizations, institutions, companies and foundations. The information displayed does not imply that listed organizations have reviewed or approved such content.