Soha specializes in intellect wellness, leadership, strategy, business development research and validation, modeling, branding, HR, pitching, and storytelling. Consequently, she has a strong appetite for entrepreneurship, social entrepreneurship, and women-led businesses

With 20 years of professional experience in diverse industries, last 5 years specifically focused on Entrepreneurship via her startup Businessita. Soha improvises “Walk the talk” approach via sitting on different sides of the entrepreneurial table. Where she capitalises on how to “work like a women model” which helps equip women to make the best out of our traits and differences in the workplace. Not only that but for the 1st time in the region, she was able to develop along with her international peers a “Social Business Canvas” which integrated the SDGs’ indicators with day-to-day business processes and revenues. Thereby saving the social Entrepreneur the hassle of running the business and measuring the impact independently.

Where Soha Achievements:

• Delivered 420+ consultation hour
• Mentored 150+ Entrepreneur (Nationally and Internationally)
• Delivered 600+ mentorship hours
• Delivered 6+ Corporate Strategy and development consultations
• 4 talks (Nationally and Internationally)
• 23+ features (Nationally and Internationally)
• 4+ jury (Nationally and internationally)