Better Cotton
Overview
Cotton is one of the world’s most important renewable natural resources. Safeguarding the growing and production of it is essential. In 2005, as part of a round-table initiative convened by WWF, a group of visionary organisations came together to make sure cotton had a sustainable future.
Better Cotton support farming communities socially, environmentally and economically. This 360-degree approach to growing cotton and to improving lives and livelihoods is as relevant to the tiniest smallholding as it is to the largest industrialised farm. With better soil and water management, less use of pesticides and greater resilience to climate change come opportunities. For smallholders, it means an improved crop and access to market. For farm workers and farming communities.
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