Changemakers Egypt: Pathways to Prosperity, a documenatary that has put a spotlight on Tasneem, a young sales leader from Cairo whose story is inspiring women across the country. Once unsure of her future, Tasneem is now breaking gender norms by holding a sales leadership role at PepsiCo—an achievement that challenges traditional views on women’s work in Egypt.
Tasneem’s success was shaped by Injaz Egypt’s “She Works Wonders” program, supported by the PepsiCo Foundation. The initiative provided her with mentorship, training, and professional skills that helped her not only secure her position but also gain the confidence to thrive in a competitive field.
She explained that the program opened her eyes to opportunities she never imagined possible, giving her both knowledge and encouragement to move forward.Her story is important in a country where women are still underrepresented in many industries.
Sales and leadership roles are often seen as male-dominated spaces, but Tasneem’s journey shows that women can succeed and excel if given the chance. She now uses her position to encourage other young women to pursue their goals, reminding them that barriers can be broken when there is determination and support.
Programs like “She Works Wonders” are part of a broader effort in Egypt and across the MENA region to empower women through work and leadership. By offering training, mentorship, and networks, these initiatives aim to boost women’s participation in the workforce and close the gap that limits their opportunities.
Experts say that empowering women in business is not only about fairness but also about building stronger economies and communities.
For Tasneem, the journey is more than personal success. It is about creating change in how society views women at work. Her example proves that with access to training and equal opportunities, women can rise to leadership, inspire others, and drive long-lasting progress.