Egyptian businesswoman Shahira Youssef, a fellow of the Cartier Women's Initiative, is transforming the fashion industry by focusing on social impact and sustainability. Reform Studio, a fashion brand she founded, aims to empower ethical supply chains and local artisans while reducing textile waste.

Youssef uses Reform Studio to turn used textiles into modern designs, demonstrating that fashion can be both ethical and profitable. Her work promotes the ideas of the circular economy and establishes equitable employment opportunities in Egypt's local production ecosystem, especially for women.

Youssef joins a global network of female entrepreneurs known for running companies that tackle social and environmental issues as a Cartier Women's Initiative Fellow. In order to help fellows increase their impact, the program offers them financial support, international visibility, and mentorship.

Youssef's story demonstrates how entrepreneurship, sustainability, and innovation can work together to challenge established industries. She is redefining fashion in Egypt and promoting a more sustainable and inclusive global economy by reconsidering waste and value.