Red Bull

Overview

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

We are continuously increasing the share of renewable energies in our production; currently we are at around 80%. At Red Bull, we are well aware of our responsibility for our environment. Each of our aluminium cans is 100% recyclable. The use of recycled aluminium results in using 95% less energy compared to new aluminium. Today, Red Bull cans weigh significantly less than a few years ago. The constant reduction in the weight of the cans makes another difference: the less aluminium is used for the cans from the outset, the better the CO₂ balance.

Category:
Corporate Funder
Sectors of Interest:
Arts and Culture, Environment and Energy, Industry, Waste Management
Subsectors of Interest:
Renewable energy and green technology, Municipal Solid Waste, Industrial Waste
Country of Coverage:
Algeria, Bahrain, Egypt, Jordan, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Turkey, United Arab Emirates
Headquarters:
Austria

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Name	Category	Countries of Coverage	Sectors & Services
Saradar Foundation	Corporate Funder	Egypt, Lebanon	Education, Youth Empowerment, Agriculture, Humanitarian aid, Arts and Culture, Information Communication and Technology, Social Development, Food Security
ADA	International Organization	Morocco, Tunisia, United Arab Emirates	Economic Growth, Entrepreneurship, Youth Empowerment, Agriculture
Ashoka	International Organization	Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Palestine, Saudi Arabia, Tunisia, United Arab Emirates	Education, Economic Growth, Entrepreneurship, Women Rights and Empowerment, Youth Empowerment, Child Rights, Human Rights
Barclays Corporate	Corporate Funder	Egypt, Qatar, Saudi Arabia, United Arab Emirates	Agriculture, Education, Environment and Energy, Infrastructure
Lapis Group	Consulting Firm	Iraq, Jordan, Lebanon, Palestine, Syria, Turkey, United Arab Emirates, Yemen	Climate Change and Global Warming, Education, Health, Women Rights and Empowerment
Mentor Arabia	National and Regional NGO	Lebanon, United Arab Emirates	Education, Social Development, Youth Empowerment