NISSAN
Overview
In 1994, Nissan was the first Japanese carmaker to establish a regional headquarters in the Middle East, when it set up an office in Dubai under the name “Nissan Middle East FZE”.
Today, Nissan Middle East operations spans over 22 countries from Azerbaijan to Yemen and from Turkey to Turkmenistan. Nissan’s strong presence in the Middle East dates back to 1956 when the Gulf states were just beginning to reap the benefits of oil production. Given the challenging transport infrastructure at the time, the Nissan Patrol was imported to Kuwait and became the preferred transportation mode of choice regionally. This helped establish the brand’s presence in the region and the 4WD is still a consumer favourite till date.
Nissan Middle East, offers a comprehensive line-up of models ranging from the ever-popular Maxima sedan and all-new Kicks urban crossover for the mass market segment and the legendary GT-R and stunning Nismo Patrol for those with a penchant for high performance motoring. Some models, including the Nismo Patrol and the Patrol Super Safari in 3 and 5-door variants are exclusive to the Middle East, reflecting the enormous esteem in which the Patrol nameplate is held, particularly in the Gulf states.
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