Strategic Communications, Public Affairs and Marketing specialist with 8+ years of experience across Iraq and the MENA region, working with major international donors, government institutions, development organisations and private-sector companies. Experience includes USAID/Iraq, USAID Headquarters in Washington DC, UK Government-funded programmes, British Council, DAI, EU Election Observation Mission, Careem and RSK Group.

Led USAID/Iraq mission communications and a USD 1 million media project, advised senior leadership on strategic messaging and reputational risk, and managed communications around 90+ diplomatic and public engagements. Currently lead strategic communications for UK Government-funded programmes across Federal Iraq and the Kurdistan Region, with recent campaigns reaching 12.7 million people and securing 30 media features. Previously managed a USD 120,000 British Council regional marketing portfolio across six MENA markets, delivering campaigns reaching 24M+ people.

Core expertise includes strategic communications, media and public relations, government and donor communications, stakeholder engagement, advocacy and public outreach, campaign strategy, crisis communications, executive communications, market and audience research, digital communications, event communications, partnership development and project management. Native Arabic speaker with C2 English and extensive experience translating international priorities into locally relevant strategies in complex operating environments.