I am a strategic brand, communications, and ecosystem consultant with over 10 years of experience working across social impact, development-adjacent initiatives, culture, and creative industries. My work focuses on helping mission-driven organisations clarify their positioning, design coherent programmes, and communicate impact through strong narratives, partnerships, and community-centred strategies.
I have supported foundations, social innovation ecosystems, education and wellbeing initiatives with strategic communications frameworks, content and campaign strategies, stakeholder engagement, and programme narratives that align vision with execution. I am experienced in translating complex missions into clear, actionable outputs for diverse audiences, including donors, partners, and communities.
My consulting practice combines systems thinking, design-led strategy, and practical project coordination. I have developed strategic roadmaps covering communications, partnerships, digital presence, and programming, and I frequently act as a bridge between leadership, operations, and creative teams.
Alongside consulting, I lead programme and event design initiatives that strengthen my expertise in community-led programming, experiential design, and audience journey mapping. This includes designing and delivering immersive events, convenings, and engagement formats that foster connection, dialogue, and participation.
I have worked across MENA and Europe in both independent and embedded roles, and I am comfortable operating within institutional, cross-cultural, and multi-stakeholder environments. My background spans consulting, agency, and in-house roles, enabling me to adapt quickly and contribute effectively to development projects, platforms, and tenders requiring strategic clarity, coordination, and high-quality communication.