Rania Rashed
About
- Over 25 years of experience offering marketing communications, branding and public awareness services to both public and private-sector clients; developing and implementing communications, behavioural change and awareness strategies. Implementation covered all areas of integrated marketing communications including branding, production of printed and audio-visual promotional material, events management, media relations, digital media and corporate social responsibility.
- Extensive experience in leading and participating in the design and implementation of a number of public awareness and behavioural change campaigns at a national level. Such campaigns included creating awareness and changing behaviour towards water usage in cooperation with the Holding Company for Water and Wastewater and Ministry of Water Resources and Irrigation, Behavioural Change Campaign addressing Illegal Migration with the International Organization of Migration, the mortgage finance awareness and launch campaign in Egypt in cooperation with the Ministry of Investment, creating awareness about EU and international trade agreements through the Trade Facilitation Program and Trade Enhancement Program with the Ministry of Trade and Industry, changing perceptions and behavioural change towards technical education and vocational training, also in cooperation with the Ministry of Trade and Industry.
- Extensive experience in designing training and capacity building programmes on different communications aspects, including, but not limited to, communication skills, developing a communication or an outreach strategy, developing and maintaining media relations and developing media content, organizing events, managing the production of different printed and audio-visual promotional material and crisis communication. Also, providing media training and public speaking workshops for spokespersons of multinational companies and high-profile governmental officials.
- Experience in establishing communication units at different governmental organizations. That included assessing the organizations’ communication needs, developing organizational charts and job descriptions as well as the key qualification and job requirements for each job profile and helping in recruitment and selection of needed staff.
Education
Essential Information
Personal Information
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Gender: Female
Years of Experiences: 25
Languages: English, Arabic
Citizenship: Egypt
Curriculum Vitae:
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