Magenta
Overview
Magenta is social and behavioral change research and communications agency operating in West Africa, North Africa, the Middle East, and Asia. Magenta specialize in understanding human decision-making processes in order to design communications solutions for sustainable and scalable positive change in fragile and conflict-affected settings.
It works across a range of sectors including but not limited to: education, governance, rule of law, health, humanitarian crises, education, and protection. Magenta use an insight and data-driven approach, and research is integrated throughout our design and implementation cycle: from formative behavioral research, to message testing to campaign monitoring and evaluation.
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