PHI is a Market Research agency that provides Market research solutions through the Integration of Healthcare and non-healthcare sectors, PHI is based in Egypt and overlooks the MENAP region through our trusted partners.

Our business model is setup in a way to best serve you, our services include:
1) Market research and consultancy Unit:
PHI marketing consultancy will help you answer questions regarding your market, consumers and the economy. Helping you decide on the best way to move forward, and remain a step ahead and ensure that you have the knowledge needed to take decisions and grow in your market
PHI services cover FMCGs, Telecommunication, Healthcare and financial services & consultancy sectors

2) Field and tab Unit:
PHI field and tab consists of an army of highly trained data collectors, gathering market knowledge needed in an efficient and timely manner with high quality levels

- 120+ highly trained field researcher
- 75+ highly trained CATI agents
- 15+ highly trained interviewers (high profile)
- 15+ highly trained shoppers
- 15+ highly trained supervisors
- 8 Experienced Moderators both genders, different ages with multiple backgrounds
PHI provides
Quant: CATI-CAWI-CAPI and Mystery shopping
Qual: Focus groups, in depth interviews in Central location or double mirror reviewing facility.

3) Analytics:
PHI analytics is there to assist you in spotting trends and dissect big data into meaningful stories and patterns. Helping you learn from past movements by analyzing internal, external or linking different sets to one another to get the best out of it.

Subscriber Only Content

Subscriber Only Content

NO Comment 13th March 2019

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