Viamo
Overview
Viamo, originally known as VOTO Mobile, was started in 2012 by a handful of Ghanaian and Canadian engineers in Kumasi on the campus of KNUST (Kwame Nkrumah University of Science and Technology). The founders noticed that there had been a huge increase in mobile phone usage, but that very few organisations were using this communication channel to reach their end-users. So they decided to first create an SMS channel to spread information to end-users, but soon found that did not effectively reach or engage rural populations, especially rural women.
They decided to add a voice (IVR, Interactive Voice Response) channel, which proved much more effective. Since then they have greatly expanded their products, reach and impact. In 2017 they significantly expanded their management team and re-branded under Viamo, with the same goal of improving lives via mobile by reaching the most isolated populations and providing them with information to make informed decisions for a healthy, prosperous life.
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