White Ribbon Alliance (WRA)
Overview
The White Ribbon Alliance (WRA) is an international nonprofit organization dedicated to advocating for the health, rights, and gender equality of women and girls, with a particular focus on maternal and reproductive health. Established in 1999 as the White Ribbon Alliance for Safe Motherhood, WRA began as an informal coalition of global partners united to prioritize safe motherhood on governmental agendas. Over the years, it has evolved into a global network with national alliances in 14 countries, including Bangladesh, India, Kenya, Mexico, and the United Kingdom.
WRA's mission is to activate a people-led movement that places citizens at the center of efforts to improve reproductive, maternal, and newborn health and rights. Their approach is encapsulated in a three-step process: Ask, Listen, and Act. They begin by asking women and girls about their needs and desires, listen to their concerns and ideas for change, and then act upon their input, mobilizing others to do the same.
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