In 2014, Etijah started working with UNFPA and the Ministry of Youth and Sports to engage Youth Centers to adopt different population issues awareness-raising including family planning and sexual and reproductive health to be among the main activities of Youth Centers. By the end of 2020, 190 Population Awareness Clubs (PACs) were established to be hubs within Youth centers to disseminate awareness.

PACs work as a hub for awareness dissemination on population issues that include sexual and reproductive health issues. 

Population Awareness Clubs operate in different Youth Centers around the country to ensure sustainability and outreach to the local communities and maintain high level of support and response. They host different awareness activities around population issues for young people using different tools.

The goal of the PACs is to mobilize thousands of young Egyptian boys and girls in urban and rural areas to take an active part in addressing developmental challenges and to promote aspirational goals of the Egypt’s Vision 2030. 

The PACs host different activities to raise the awareness of young people around population issues and sexual and reproductive health issues using different tools that include peer education, music, interactive theatre, sports and painting.

In the past year, volunteers working in the PACs improvised creative scenarios to make their performances more attractive to audiences. For example, a performance in Suez tackled the concept of small family size and family planning through a TV show-like competition. In Minya, the performance featured a girl who is being forced into a marriage by her parents. She resorts to Facebook, asking for solutions to her problem. The responses she receives will reflect other similar stories of girls like her and the different scenarios ahead of her.