We are living in a multi-channel world and today, most non-profits have a digital fundraising and marketing strategy. This past year has accelerated the transformation to digital and requires a layering of engagement strategies to meet people where they are. And donors cross channels! Going digital is now an in-your-face proposition that can't be ignored. Commit to transition and shape your future, or grind along and be left behind. 

Indeed, the "digital revolution" fundamentally changed "business as usual" and non-profits that do not adapt will be left behind. Organizations that had worked on their digital-first communications before the pandemic did more than survive during that crisis; they thrived. It's common sense, supported by research.

Today, it is more important than ever to ensure you communicate and position yourself as thought leaders in the field. If you are not connected, you are disconnected not only from each other but from the people and donors you're trying to reach. 

A thoughtful marketing strategy should capitalize on what matter to your clients and beneficiaries. This means your marketing messages should deliver real value through informative and inspirational insight. This in turn will bring trust and recognition of the services your organization - business provides.

Donor agencies and potential clients will gain from your expertise and will trust you with their important, challenging projects. You will gain from filling the client's needs and providing technically challenging work for your staff. 

At DARPE, we can help you craft compelling messages that will resonate with donors and cast a wide net so that you shine before a niche yet diverse audience of development practitioners. 

Contact our Outreach and Communications Manager, Nur El-Mahrakawy at nelmahrakawy@darpe.me to discuss your outreach and marketing strategy.

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