COTTONFORLIFE is a CSR innovative program aimed at promoting a fully transparent, eco-friendly and socially responsible cotton value chain, realized by Filmar SpA with the participation of Alexbank of Intesa San Paolo Group.

COTTONFORLIFE grows in Egypt organic long staple and extra long staple cottons to realize the finest organic yarns for major brands.

Filmar is proud to announce that Cottonforlife is being scaled up to a National Project through the United Nations Industrial Development Organization (UNIDO) with the financial support of the Italian Agency for Development Cooperation.

UNIDO, FILMAR and national stakeholders will partner to develop transparency, traceability and sustainability in Egyptian cotton production and industrial processing to respond to new consumers requirements.

The activities will be carried out in coordination with the Cotton Egypt Association (CEA) to protect the purity of Egyptian cotton and to build new business models with everyone involved in the supply chain, both local and international.

CEA has recently announced that Egypt is on a mission to Rebrand Its Cotton as an Even More Superior Fiber and has unveiled a new brand identity and digital platform to renforce Egyptian Cotton’s quality standing in the world.

Thorough this new important commitment Filmar aims to respond to new consumers requirements and sustainable commitments of brands by guaranteeing product longevity and information transparency.

We call on interested customers and brands to get engaged in project activities.

Information and photo source: https://www.filmar.it/en/blog/135/cottonforlife-rethinking-the-cotton-value-chain

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