Stories are timeless representations of our experiences. We tell stories to make people laugh, to encourage friends, or to connect with our children. As humans, research has proven that our brains are wired to pay attention to stories. This is why businesses and organizations in the development sector should leverage the power of storytelling to connect with their audience, build authority, and get ahead of the competition. But the story doesn’t always need to be your own.
Our Creative Team has long recognized that Success Stories or (aka advertisement with purpose) is one of the best tools in the modern marketer’s toolkit. The conclusion is clear in our book — compelling Success Stories are a critical component in developing your brand ambassadors and generating your business - organization sustainability.
To help you get a better picture, here are our top 6 reasons we think you should invest in a well crafted Success Story.